I look at a company as a machine. There are the goals, there are the people and the design that produce the results, and there are the problems that sit between the two. When growth stalls, the cause can usually be named. My work with a founder is to find it, write it down, and redesign the machine around it.
I work from principles. We agree what is true about your market, your customers and your team, and we test each belief against what the numbers show. Then we decide, and we act on the decision before the quarter is gone.
I expect candour in both directions. I will tell you what I see, and I expect you to tell me where I am wrong.

